Can LCD Screens Transform Advertising Into a New Height?

Liquid Crystal Display screens are used by many food establishments like restaurants to display their menus and to provide entertainment. The LCD screens are also used by clothing establishments to play video footage of fashion shows and showcase their products. Automobile dealers also use LCDs to play videos to provide actual road feel of the car and for keeping customers occupied while waiting for agents or anyone.

In restaurants like KFC, what would catch your attention is not the smell of their famous fried chicken, but the bright colors of their 42 inch LCD display which serves as their menu board. Customers see dynamic previews of what the store offers, and sales go up potentially. Restaurants also use LCD screen displays to style a restaurant’s atmosphere. It is also common nowadays to see LCD screens used to show news and sports.

In showrooms of other different establishments like clothing stores, convenient stores, automobile shops, or department stores, LCDs are used in almost all locations. Typically, a store has four units of LCD screens per location. Studies show that businesses install screens in showrooms to increase sales, to catch customers’ attention, and to inform them.

Why do businesses choose to use LCDs rather than plasma displays? LCDs are less noisy and distracting since they do not have a fan built-in, while plasmas have. The rugged LCD design is closed-box so there is lesser chance of oil fumes, or dust to get in. That means longer life for the unit. Picture quality and resolution of LCD screen displays provide better views in bright lights, which businesses normally work on. This makes the LCDs desirable for business applications. The plasma screens have made much viewing angles. Plasmas have burn in tendencies especially for static images, there are no issues like these with the LCD screens. LCDs could live up to 50,000 hours or more than 5 years of viewing, while plasma screens have life of just 30,000 viewing hours. Phosphors of plasma screens would glow half-bright by this time. A liquid crystal display screen would last as long as the backlight lasts and could easily be replaced once it malfunctions.

Source by Reynold A. Howard